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IIAR> Webinar – Welcome15e彩票官网平台 to the party, Omdia!

It’s been fascinating to watch Ovum for the past 15+ or so years, acquiring Butler Group, merging and un-merging with Datamonitor, buying RHK and then been purchased by event giant Informa. The last chapter saw Informa buying the research-part of IHS, namely IHS Markit Technology (August 2019), Tractica (July 2018) and moving it all into… Read More →

Marc Duke profile picture

[GUEST POST] Influencer relations so much more than going from an A to I

I’ve been in AR for a long long time, so long that when I started (working at Text 100 representing Microsoft in Europe – yup I am showing my age!) reaching out to industry analysts while at a PR agency most of the analysts I spoke to thought I had called the wrong department. Almost… Read More →

ESG logo

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

Mathieu Poujol

Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and… Read More →

451 Research Logo

[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @15e彩票官网平台SimonDestrier) and Ludovic Leforestier (LinkedIn, @15e彩票官网平台lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

AOTY

Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best… Read More →

IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

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Gartner Symposium 2019

Gartner Symposium / ITxpo 2019: key takeaways for AR professionals

The IIAR> was at the Gartner Symposium/ITxpo 2019 in Barcelona This year’s Gartner Symposium in Barcelona had a couple of updates for AR professionals in store. And the analysts on stage shared new ideas and new perspectives to the already known tech story. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @15e彩票官网平台drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @15e彩票官网平台eoehrlich), who is now back in Germany… Read More →

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Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@15e彩票官网平台YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@15e彩票官网平台AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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Gerry van Zandt and Ludovic Leforestier - IIAR

IIAR> Webinar: Future Shock: The Coming State of Analyst Relations

The IIAR> will soon release a new and long-awaited white paper that provides fresh insights and information into how the field of Analyst Relations will evolve and change over the coming 5-10 years.  To mark the debut of this white paper, IIAR will host a webinar on the 5th December2019 at 0800 PST / 1000 EST… Read More →

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IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a… Read More →

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Chase Cunningham, Principal Analyst, Forrester

[GUEST POST] Do’s And Don’ts For Analyst Interactions by Chase Cunningham / Forrester

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a… Read More →

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Tanium logo

[JOB POSTING] Analyst Relations Manager / Tanium, Reading, UK

The Basics: We are looking for an exceptional individual to join our analyst relations program. This position is very strategic and will have a direct and immediate impact on Tanium’s success. Tanium is a product that spans both the ITOps and Security world. This role will cover two main aspects: Lead the Tanium Security Portfolio… Read More →

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Logo IIAR AR Professional of the Year

10 things analysts want most

Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey. Regular briefingsTargeted coverageOpen discussion about company strengths and weaknessesSending the deck ahead of the briefing so there’s time to come up with in depth questionsWell organised AR events that encourage conversation not mere presentationsSupport for research… Read More →

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AOTY

Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best… Read More →

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Research In Action logo

IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @15e彩票官网平台drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @15e彩票官网平台eoehrlich), who is now back in Germany… Read More →

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Anja Steinmann / IIAR UK Chapter Co-Lead

Introducing our new UK Chapter Co-lead: Anja Steinmann

I am extremely pleased to announce Anja Steinmann (LinkedIn, @15e彩票官网平台AnjaSteinmann) as the new IIAR UK Chapter Co-lead. Anja is currently part of the Global Analyst & Consultant Relations team at BT and a seasoned AR pro, with a breadth of experience working in-house and as a freelancer in AR, media relations and marketing.  Besides having worked in… Read More →

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Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@15e彩票官网平台YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@15e彩票官网平台AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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IIAR London Christmas Networking Party 2019 - Sponsored by HCL

Have Yourself a Merry Little Christmas Party: IIAR Christmas Networking Party 2019 celebrating the Analyst of the year and the Analyst Firm of the year

Sponsored by HCL Technologies  We are very excited to announce the date of our famous Christmas Networking Party which will celebrate the outstanding results that analysts and analyst firms have delivered when collaborating with AR professionals: the IIAR> Analyst, Firm, New Analyst and Client Partner Of the Year 2019 will be announced. The event is… Read More →

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IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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IIAR Tragic Quadrant 2018 v04

The IIAR Tragic Quadrant 2018

Fashionably late but always on point and by popular request here’s the IIAR Tragic Quadrant 2018, a representation of how Analyst Relations Professionals (AR Pros) have rated analyst firms in the 2018 survey we ran for the Analyst and Firm of the Year 2018. For new readers here, the Tragic Quadrant is of course a… Read More →

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Logo IIAR AR Professional of the Year

10 things analysts want most

Here are the top ten best practices we un-earthed during the IIAR> AR Professional Of The Year 2019 survey. Regular briefingsTargeted coverageOpen discussion about company strengths and weaknessesSending the deck ahead of the briefing so there’s time to come up with in depth questionsWell organised AR events that encourage conversation not mere presentationsSupport for research… Read More →

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Caroline Dennington / Dennington AR

Around Caroline Dennington at Dennington AR, IIAR> AR Agency Of The Year 2019, in 10 questions

Caroline Dennington is the Managing Director of Dennington AR (@15e彩票官网平台Cdennington, LinkedIn) and the winner of the IIAR> AR Agency Of The Year 2019.  Like Ricarda, she doesn’t have any horror story and also has a liking for the French art de vivre… (more…)Share this…FacebookTwitterLinkedinemailPinterest

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IIAR Summer Party Photo

IIAR> Webinar: Analyst Relations Professional and Analyst Relations Team of the Year 2019

Last week we hosted the IIAR Summer Networking Party 2019 in London kindly sponsored by Criteo and Spotlight Analyst Relations. On behalf of the IIAR, I wanted to say a big ‘Thank you!’ to all who could join us in celebrating the achievements of the Analyst Relations community and hope that you’ll join us again at future events. … Read More →

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ESG logo

[GUEST POST] 20 mistakes analyst relations teams are making by Mark Peters / ESG (part 1)

Good news: With improvements, everyone will see better resultsI’m going to make an assertion that will seem unnecessarily provocative. After working for a decade as an IT industry analyst—including interacting regularly with analysts from other firms — I am confident in saying that many, indeed perhaps most, analyst relations teams are sub-optimizing their relationships and, by… Read More →

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Mathieu Poujol

Au revoir Mathieu

It is with great sadness that we’re learning of Matthieu Poujol’s sudden departure. He was a well respected, recognised and knowledgeable professional, always helpful and kind but also great fun. And a dear friend of many in the AR community. The IIAR> Extended Board and AR community expresses its sincere condolences to his family and… Read More →

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451 Research Logo

[NEWS] 451 Research acquired by S&P

By Simon Jones (LinkedIn, @15e彩票官网平台SimonDestrier) and Ludovic Leforestier (LinkedIn, @15e彩票官网平台lludovic). 451 Research, one of the leading independent analyst firms has been acquired by credit ratings, benchmarks and analytics giant S&P Global. The deal marks expansion plans for 451 Research, which recently celebrated its 20th anniversary, and has around 90 analysts and 15 consultants on its… Read More →

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IIAR> Analyst Of The Year 2019

A turn of the tides? The IIAR> Analyst and Firm Of The Year 2019

London, Wednesday 27th November 2019. At the IIAR> we believe in taking a stance and recognising greatness when we see it -an approach we find more impactful than sprinkling awards to dozens of “winners”.  Today, at the IIAR> London Christmas Party kindly sponsored by HCL, we celebrated the top industry analysts and firms of the… Read More →

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AOTY

Who will be the IIAR> Analyst of the Year 2019?

The IIAR> mainframe has been furiously crunching the input from AR professionals for this year… and the IIAR Analyst of the Year 2019 winners will be announced next week on Wednesday 27th November 2019 IIAR> Christmas Party in central London. Make sure you register now, tickets are going fast! The IIAR> Analyst Of The Year is the best… Read More →

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Gartner Symposium 2019

Gartner Symposium / ITxpo 2019: key takeaways for AR professionals

The IIAR> was at the Gartner Symposium/ITxpo 2019 in Barcelona This year’s Gartner Symposium in Barcelona had a couple of updates for AR professionals in store. And the analysts on stage shared new ideas and new perspectives to the already known tech story. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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Research In Action logo

IIAR> Webinar with Research In Action

Is there life after Forrester? The analysts at Research In Action certainly think so! Join the IIAR webinar on Wednesday November 20 to find out more about Research In Action (RIA). We’ll be joined by RIA founder Dr Thomas Mendel (LinkedIn, @15e彩票官网平台drthomasmendel) and recent recruit Eveline Oehrlich (LinkedIn, @15e彩票官网平台eoehrlich), who is now back in Germany… Read More →

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Keynote at Gartner Symposium 2018

IIAR AR Café at Gartner Symposium in Barcelona 2019

Join us… at our IIAR get-together at this year’s Gartner Symposium 2019 in Barcelona, hosted by Yvonne Kaupp (@15e彩票官网平台YveKaupp, LinkedIn), IIAR Board Member (Chapter Liaison) and Senior Manager Global Analyst Relations and Market Strategy at Retarus and Anja Steinmann (@15e彩票官网平台AnjaSteinmann, LinkedIn), IIAR UK Chapter Co-lead and Global Analyst and Consultant Relations Manager at BT. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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IIAR> Discussion Group: working with Gartner with Andrew Hsu and Aniruddho Mukherjee

IIAR> Discussion Group: working with Gartner

As the largest analyst firm, everyone in analyst relations is impacted by their relationship with Gartner. From contract negotiations to account management to research coverage, our AR programs are greatly impacted by Gartner’s offerings, communications. (more…)Share this…FacebookTwitterLinkedinemailPinterest

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f5 logo

[JOB POSTING] Senior Analyst Relations Manager / F5, Seattle, WA, USA

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! We are seeking an experienced Senior Analyst Relations Manager who will partner with the Director of Analyst Relations, where you will plan for, establish, nurture and oversee relationships with technology industry analysts to maintain and… Read More →

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Kelly 15e彩票官网平台 logo

[JOB POSTING] Analyst Relationship Manager / Kelly 15e彩票官网平台, USA

Kelly 15e彩票官网平台 a $5.5 billion world leader in workforce management and human resources solutions seeks an Analyst Relationship Manager who will be based virtually. This individual will be responsible for developing and maintaining analyst relationships to advance the business goals of the company; promote Kelly’s brand platform of “what’s next” and serve as an advocate… Read More →

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[JOB POSTING] Analyst & Influencer Relations Manager – Enterprise / Nvidia, Reading, UK

For two decades, NVIDIA has pioneered visual computing, the art and science of computer graphics. With our invention of the GPU – the engine of modern visual computing – the field has expanded to encompass PC games, movie production, product design, medical diagnosis and scientific research. Today, visual computing is becoming increasingly central to how… Read More →

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H&K logo

[JOB POSTING] Analyst Relations Strategist / H&K, London, UK

H+K’s Tech practice is one of H+K London’s leading and highest performing sectors and has grown rapidly over the last six years. The experience of the 35+ team spans integrated communications, from corporate, B2B and consumer communications, to digital + social, influencers, analyst relations, content marketing and internal communications. We understand technology ecosystems, consumer and business audiences and… Read More →

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Workday

[JOB POSTING] Senior Analyst Relations Manager / Workday, USA

Join our team and experience Workday! It’s fun to work in a company where people truly believe in what they’re doing. At Workday, we’re committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we’re serious about what we do. But we like to have a good time,… Read More →

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Blackberry logo

[JOB POSTING] Director of Analyst Relations / Blackberry, San Ramon, California, USA

Reporting to the Vice-President of Solution Marketing, the Analyst Relations Director role facilitates two-way dialogue between BlackBerry and industry analysts. Focusing largely to increase awareness for the company and our products and services, while delivering key analyst insights to our internal teams. An ideal candidate will have a proven track record of managing an AR… Read More →

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EY logo (JPG)

Global Analyst Relations Associate Director/Senior Manager / EY, London, UK

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world,… Read More →

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HPE logo

[JOB POSTING] Media and Analyst Relations Internship / HPE, Bracknell, UK

We are looking for high calibre candidates to join our International (Europe, Middle East and Africa, Asia Pacific, India and Japan) regional team for media relations and analyst relations as a Media and Analyst Relations Intern. The 13 month marketing communications placement is based in Bracknell, Berkshire, UK, and you will be reporting to the… Read More →

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Google-Logo-IIAR-website

Analyst Relations Manager / Google Cloud, London, UK

About the job Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you… Read More →

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